DIFUSI INOVASI PROGRAM KELOMPOK TANI HUTAN DI KABUPATEN BENGKALIS
Abstract
The Forest Farmers Group exists as an innovation with the aim of empowering the community through the conservation of biological natural resources. The presence of forest farmer groups and the active role of change agents in implementing programs to the community as a development effort can change the order of community life through social change. This research uses the theory of diffusion of innovation by Everret M. Roger. This research aims to analyze innovation, communication channels, time period, and social systems. This research used a qualitative descriptive approach, using purposive techniques with 11 informants. Data collection techniques through observation, interviews and documentation. The results of the research show that the innovation of forest farmer groups improves the order of life in society for the better with the characteristics of innovation, namely coordinated administration in government, there is training and mentoring, marketing assistance, and there is monitoring and evaluation. Forest farmer group innovations are diffused through interpersonal communication channels and social media Instagram and WhatsApp. The period of diffusion of forest farmer groups started from 2013 until now. The social systems that play a role and are involved are Forest Management Units, initiators, Non-Governmental Organizations, Village, Regency, Provincial Governments and especially farmers consisting of early adopters, early majority and late majority.
Downloads
References
Ardansyah, Patmarina, H., Erisna, N., Wayan, N., & Sriyani, D. (2022). ANALISIS STRATEGI PEMASARAN PADA MASA PANDEMI COVID-19 DI TOKO LAKSMI KEBAYA LAMPUNG ANALYSIS OF MARKETING STRATEGIES DURING THE COVID-19 PANDEMIC AT LAKSMI KEBAYA SHOP , LAMPUNG. 10(2), 109–122.
Beni, S., Sadewo, Y. D., & Manggu, B. (2021). COMMUNITY WELFARE AND ECONOMIC GROWTH IN THE BORDER OF JAGOI BABANG WEST KALIMANTAN THROUGH Regional Provinsi Kalimantan Barat pada Provinsi Kalimantan Barat setelah Tingkat kemiskinan Kalimantan. 9(2), 125–140.
Caesarany, N., Roselina, D., & Vardy Karwur, G. (2019). Difusi Inovasi Humas Kementerian Sosial Republik Indonesia Dalam Menyebarluaskan Inovasi Program E-Warong. Jurnal Communicology, 7(2), 254–266. http://journal.unj.ac.id/
Creswell, J. W. (2018). Research Design Qualitative, Quantitative, and Mixed Methods Approaches Fifth Edition. SAGE Publications.
Devi, S. P., Anshari, F., & Kaligis, R. A. W. (2022). Peran Bidan Sebagai Agen Perubahan Dalam Sosialisasi Tele-Ctg Untuk Kesehatan Ibu Hamil. CoverAge: Journal of Strategic Communication, 12(2), 108–121. https://doi.org/10.35814/coverage.v12i2.3161
Harun, H. R., & Ardianto, E. (2012). KOMUNIKASI PEMBANGUNAN & PERUBAHAN SOSIAL Perspektif Dominan, Kaji Ulang, dan Teoritis Kritis (1st ed.). PT Raja Grafindo Persada.
Herman, Rosmita, & Rido Idham. (2022). Pemberdayaan Masyarakat Suku Talang Mamak Dalam Budidaya Madu Kelulut Di Kawasan Taman Nasional Bukit Tiga Puluh Indragiri Hulu. Asketik, 6(1), 85–102. https://doi.org/10.30762/asketik.v6i1.190
Idawati. (2022). Komunikasi Pembangunan Partisipasi Membangun Objek Wisata. 46.
Kurniawan, M. R., & Artisa, R. A. (2023). STRATEGI PENINGKATAN PARTISIPASI MASYARAKAT DALAM PERENCANAAN SUSTAINABLE DEVELOPMENT GOALS ( SDGs ) STRATEGIES FOR INCREASING COMMUNITY PARTICIPATION IN THE PLANNING OF VILLAGE SUSTAINABLE DEVELOPMENT GOALS ( SDGs ). CASE STUDY : CIBURIAL VILLAGE , CIMEN. 11(1).
Nasution, Belli. Anuar Rasyid. 2019b. Komunikasi sosial Pembangunan. Taman karya: Pekanbaru.
Nasution, Belli. Anuar Rasyid. 2019c. Komunikasi sosial. UR Press: Pekanbaru.
Nasution, Belli. Anuar Rasyid. 2019d. Komunikasi Konflik: Analisis model dan resolusi komunikasi konflik perjalanan arus barang lintas negara di Kota Dumai. Taman karya: Pekanbaru.
NUGROHO, D. R., HUBEIS, A. V. S., SALEH, A., & PRIATNA, W. B. (2016). Model of Communication in Corporate Social Responsibility Program to Empower Communities. Mimbar, 32, 254.
Petra, U. K., Wiguna, F., Priyowidodo, G., & Hadi, I. P. (2021). Pola Komunikasi Komunitas Virtual Pelayan GUPdI jemaat Pasar Legi Surakarta di Media Sosial Whatsapp Abstrak Pendahuluan. Jurnal E-Komunikasi, 9(2), 1–11.
Putri, P. K. D., Purnamasari, D., & ... (2023). Communication in the Development of Tourism Ecology and Placemaking of Kemambang Village, Ambarawa. Jurnal Ilmiah Dinamika …, 7(1), 11–28. http://journal.undiknas.ac.id/index.php/fisip/article/view/3768%0Ahttp://journal.undiknas.ac.id/index.php/fisip/article/download/3768/1259
Rasyid, Anuar 2019b. Metode Penelitian Komunikasi. UR Press: Pekanbaru.
Rasyid, Anuar. 2019a. Komunikasi CSR dalam Pemberdayaan Masyarakat. Taman karya: Pekanbaru.
Rogers, E. M. (2003). DIFFUSION OF INNOVATIONS (Third Edit). Free Press.
Safitri, R., Asmawi, A., & Arif, E. (2019). Difusi Inovasi Program Pemerintah: Studi Komunikasi Pembangunan Pada Kelompok Wanita Tani Anugrah Kabupaten Padang Pariaman. JISPO Jurnal Ilmu Sosial Dan Ilmu Politik, 9(2), 502–513.
Safyuddin, Yunus, Suadi, & Fadli. (2017). Model Pemberdayaan : (Vol. 31, Issue 2). https://repository.unimal.ac.id/5257/
Sakuntalawati, L. V. R. D., Sosiologi, P. S., & Maret, U. S. (2019). Development Communication in Community Farmer ’ s Dairy Cow. Jurnal Komunikasi Pembangunan, 17(2), 200–204.
Shaikh, I. M., Amin, H., Noordin, K., & Shaikh, J. M. (2023). Islamic Bank Customers’ Adoption of Digital Banking Services: Extending Diffusion Theory of Innovation. Journal of Islamic Monetary Economics and Finance, 9(1), 57–70. https://doi.org/10.21098/jimf.v9i1.1545
Wenerda, I., & Wiwin Widayanti. (2021). Pemanfaatan Media Sosial Whatsapp Sebagai Wadah Interaksi Antar Anggota Kelompok Fanbase Ghealways. Jurnal Penelitian Pers Dan Komunikasi Pembangunan, 25(2), 110–123. https://doi.org/10.46426/jp2kp.v25i2.150
Wibowo. (2012). Manajemen Perubahan. Rajawali Pers.
This work is licensed under a Creative Commons Attribution 4.0 International License.
The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shell be assigned to Development Innovation: Jurnal Kelitbangan (JIP) , Balitbangda Provinsi Lampung as publisher of the journal.
Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations, the reproduction of any part of this journal, its storeage in databases and its transmission by any form or media. such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc.
