STRATEGI PENGEMBANGAN UMKM BERBASIS KOMODITAS UNGGULAN DI KABUPATEN LAMPUNG UTARA: ANALISIS TIPOLOGI KLASSEN DAN FAKTOR EKSTERNAL
DOI:
https://doi.org/10.35450/jip.v12i03.714Keywords:
UMKM, Komoditas Unggulan, Tipologi Klassen, Kopi, Pisang, Ikan Nila, Kain Tapis, Pengembangan UMKM, Lampung UtaraAbstract
Penelitian ini menganalisis strategi pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) berbasis komoditas unggulan di Kabupaten Lampung Utara, seperti kopi, pisang, kain tapis, dan ikan nila, yang berkontribusi signifikan terhadap perekonomian daerah. Menggunakan pendekatan Tipologi Klassen, penelitian ini mengidentifikasi komoditas unggulan berdasarkan laju pertumbuhan dan kontribusi ekonominya, dengan kopi dan pisang masuk kategori "Pertumbuhan Tinggi - Kontribusi Tinggi." Faktor eksternal seperti kebijakan pemerintah, kemajuan teknologi, dan akses pasar global diidentifikasi sebagai pengaruh utama terhadap perkembangan komoditas tersebut. Penelitian ini juga mengevaluasi ekspektasi konsumen serta kinerja UMKM dalam memenuhi kebutuhan pasar dan merumuskan strategi pengembangan yang tepat untuk meningkatkan daya saing. Hasil penelitian menunjukkan bahwa kopi dan pisang memiliki potensi besar untuk terus dikembangkan melalui diversifikasi produk dan sertifikasi internasional, sementara ikan nila dan kain tapis memerlukan upaya revitalisasi dan modernisasi agar dapat bersaing di pasar domestik dan global.
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