Fadel Akbar Prakoso, Selfia Alke Mega. THE INFLUENCE OF VIRAL MARKETING AND CELEBRITY ENDORSEMENT ON PURCHASING DECISIONS ON FLAVOAM LAMPUNG. novan [Internet]. 2025Apr.15 [cited 2025Apr.28];13(01). Available from: https://jurnal.balitbangda.lampungprov.go.id/index.php/jip/article/view/766