Analysis Of Consumer Behavior InBuying Civet Coffe

  • Deni Setiawan Alumni Department of Agricultural Products Technology, Faculty of Agriculture, University of Lampung
  • Harun Al Rasyid Member of DRD Lampung Province and Lecturer of Agricultural Product Technology Faculty of Unila Faculty of Agriculture
  • Wisnu Satyajaya Alumni Department of Agricultural Products Technology, Faculty of Agriculture, University of Lampung
Keywords: consumer behavior, Costumer Satisfaction Indeks (CSI), Luwak coffee, Indeks Performance Analysis (IPA)

Abstract