Analysis Of Consumer Behavior InBuying Civet Coffe Deni Setiawan Alumni Department of Agricultural Products Technology, Faculty of Agriculture, University of Lampung Harun Al Rasyid Member of DRD Lampung Province and Lecturer of Agricultural Product Technology Faculty of Unila Faculty of Agriculture Wisnu Satyajaya Alumni Department of Agricultural Products Technology, Faculty of Agriculture, University of Lampung DOI: https://doi.org/10.35450/jip.v3i03.60 Keywords: consumer behavior, Costumer Satisfaction Indeks (CSI), Luwak coffee, Indeks Performance Analysis (IPA) Abstract